For the AMV, you don?t need to choreograph actors, or even record sound. All you need to do is edit. But the results with this medium, when done by skilled artist, range from clever, to hilarious, to all-around fun.
In its purest essence, the AMV is a responsive art form.
First, what is an AMV, or ?Anime Music Video?? An AMV is different from a music video that just happens to be set to animation instead of live action. In its purest essence, the AMV is a responsive art form. A popular song is paired with? clips from a cartoon (usually Japanese anime) to produce a humorous or unexpected effect. Usually, the song is unchanged while the animation is edited with various techniques?such as changing the characters? mouth movements to lip-sync with the lyrics, speeding up or slowing down the animation, or looping scenes to play continuously.
In 1982, Jim Kaposztas made the first AMV ever when he hooked up two VCRs and played the Beatles song ?All You Need Is Love? over some of the most violent clips from the show Star Blazers?to ironic effect. One of the most popular AMVs pairs the song ?Daytona 500? with clips from the classic show Speed Racer. This AMV is one of the few to have been aired on a TV channel.
Nowhere you can be that isn't where you're meant to be?
Copyright is an issue for the AMV artist. While splicing together clips from anime can fall under the heading of ?transformative use,? the songs are usually played in full, which technically counts as redistribution without permission from the original owner. However, some artists (such as Trey Gunn, Mae, and the Japanese duo Boom Boom Satellites) look favorably on AMVs as a method of free advertizing.
A viewer might ask, why AMV, and not CMV?for ?cartoon music video??
For the AMV elite, there are various contests to gain recognition. ?Iron Editor? features two artists designing AMVs head-to-head under a time limit and then being judged on the results, in the style of the show ?Iron Chef.? There are also ?AMV viewer?s choice? contests which are held at conventions or on websites and judge AMVs based on category.
A viewer might ask, why AMV, and not CMV?for ?cartoon music video?? Even though artists have branched out into combining music with American cartoons, Japanese animation is the most popular for this particular form. John Oppliger, on the website Anime Nation, postulates that the form itself may have sprung from the phenomenon of Americans viewing animation that isn?t in their native language. While Japanese fans turn to creating their own anime or manga (comic books) based on their favorite shows,
Westerners that are a degree removed because of the language barrier of Japanese anime, instead of creating our own anime, we manipulate already existing anime by creating music videos which isolate the visual element of anime that affects us most immediately and strongly, combining it with music that further enhances the emotional, more than the intellectual, impact of anime on us as westerner viewers.
In one sense, the AMV is a multicultural experience, one that wouldn?t exist if not for Americans sampling a genre outside their comfort zone.
Even professionals are getting in on the AMV spirit. The network The Hub recently released a commercial for the second season of their show My Little Pony: Friendship Is Magic, which essentially took the form of an AMV. Clips from the show were played with a parody of Katty Perry?s upbeat song ?California Gurls.? Unlike with traditional AMVs, The Hub used new lyrics to reflect the setting of the show, naming their parody, ?Equestria Girls.?
I personally am thankful for the AMV. Even though you?ll run across some shoddily put-together or plain mean-spirited offerings on Youtube, there are also some very clever, very well-crafted videos. When I?m enthusiastic about a show, I like seeing other people (with editing skills) who are just as excited as I am. A good AMV makes you want to watch a show for the first time, or watch it again if you haven?t seen it. Ironically, I?ve also gotten introduced to a lot of catchy songs through hearing them the first time in AMVs. I?m more likely to buy them on iTunes than if they had never been put to use by fans.
Care to share your thoughts on AMVs or want to mention one of your favorites ? maybe one of your own making? Comment away!
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- If crafting music videos is your thing, consider entering Talenthouse?s ?Create a Music Video for Morning Parade? Invite.
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Photo credits: Starblazers.com, eons.com
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About The Author
Stephanie
Stephanie Gertsch majored in English writing at Biola University. She has read more literature than is healthy for one person, and her favorite pastime is discussing the cultural and philosophical implications in seemingly innocuous books and movies. Her favorite authors include C.S. Lewis, Neil Gaiman, and Jane Austen. When not writing quirky book reviews for the site Goodreads, she passes the time shooting things with her recurve bow.
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Source: http://blog.talenthouse.com/2012/02/14/the-rise-of-the-amv-put-your-video-editing-skills-to-use/
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